voomfit is a unique digital platform for fitness, health and wellbeing. Algiz were deeply involved in the creation of voomfit and its recent launch into the market, refining the concept and determining the entire user experience. To help voomfit stand out in the competitive world of health and fitness we created a distinctive brand with a cutting-edge website composition, all digital elements, marketing & social strategies and bespoke video material for the brands and services that voomfit features.
The voomfit concept was a raw idea when it came to Algiz, so we developed not only a fully formed brand to compete in the heavily saturated health and fitness market, but also the entire innovative user experience. We created simple but recognisable branding with a vibrant red palette, and a unique brand personality with a universal appeal.
To meet the requirements of the brief we built an innovative, futureproof site using a custom parallax display that could show a potentially infinite list of results without sacrificing contemporary aesthetics. The fully responsive site is built for cloud based expansion and custom design allows user friendly browsing of complex filtering options.
Our social media approach for voomfit was to engage a heavily targeted local audience on a B2B and B2C basis simultaneously. By targeting local fitness enthusiasts with well designed, engaging content marketing strategy and promoted giveaways, we built a substantial pre-launch followerbase and all-time high web traffic.
We produced snappy, high quality promotional video content for various businesses and services who were advertising through voomfit, including Malmaison, Prep Fitness Kitchen, TriBeCa and more. Our video production from cinematography to editing reflected both the look and feel of the brands represented, and voomfit’s contemporary aesthetic.