Centred around age-old family recipes, dindin pays homage to a unique cuisine that has been established for centuries, while also providing modern interpretations of classic Persian dishes.
The brand we created for dindin captured the essence of the business – clean, contemporary riffs on traditional Persian classics for a busy, bustling city life customer base. The brand visuals had a freestyle vibe, with handwritten typography to reflect the ‘homemade’ flavours on offer.
For dindin we created a sleek, minimalist site design with custom parallax scrolling that could display high-res, high quality images of the delicious food without impacting user experience.
We drove physical traffic to the dindin store via social media, engaging with local businesses and running promotions aimed at different market segments local to the business, building trust and familiarity by humanising the company with ‘behind the scenes’ content.